Explora Journeys, the luxury ocean travel brand of the MSC Group, has officially dropped anchor on TikTok — and with it, the brand ushers in a new era of digital storytelling designed to inspire, awaken and reimagine what ocean travel can be for the next generation. Launching under the handle @ExploraJourneys_, this strategic move signals the brand’s commitment to meaningful engagement, cinematic creativity and a deeper connection with modern global travellers.
A new wave of storytelling
The entry of Explora Journeys into the TikTok landscape is more than a platform expansion — it is a creative leap. The brand intends to harness the power of short-form storytelling to invite viewers into its world: a world defined by elegance, tranquillity, purpose and the artistry of slow, luxurious ocean exploration.
Through curated creator-led content, breathtaking cinematography, and authentic glimpses into life onboard its ultra-elegant fleet, Explora Journeys aims to spark the imagination of travellers who crave connection as much as they crave beauty.
The visual identity of the channel will spotlight its refined ships, immersive Journeys, and the vibrant pulse of both onboard and destination experiences — reframed for a modern audience that values meaning, intention and wonder.
Defining the digital conversation around #OceanTravel
Explora Journeys hopes to expand the global dialogue around luxury ocean exploration, bringing its signature Ocean State of Mind philosophy to an energetic and evolving digital space. This mindset — centred on inner calm, discovery and belonging to the sea — shapes every Journey and now shapes every frame of its TikTok presence.
A vision rooted in passion, design and purpose
“Explora Journeys was created to redefine ocean travel for today’s discerning travellers,” says Anna Nash, President of Explora Journeys. “By joining TikTok, we’re opening our world to a broader community — those who might never have previously considered exploring the world by sea — sharing the emotion, beauty and inspiration that comes from sailing the world’s oceans with purpose and passion.”
Through the channel, the brand will highlight the people behind the magic — its visionary chefs, wellness specialists, and the extraordinary destinations that make each Journey an experience of emotional luxury. Every post will reflect the brand’s dedication to Design & Craftsmanship, Sustainability & Innovation, and delivering a mindful, transformative way to explore the world by sea.
Meeting travellers where they are
With this TikTok launch, Explora Journeys continues to bridge the gap between luxury and accessibility, meeting audiences on platforms they love, in formats they consume most, and through stories that genuinely move them. It’s a bold, intentional step — one that positions the brand at the forefront of luxury travel’s digital future.
Follow Explora Journeys on TikTok: @ExploraJourneys_
