For years, Moroccanoil has been synonymous with nourishing, oil-infused haircare that transformed the way people care for their hair.
Now, the globally recognised beauty brand is turning its attention to styling.
Moroccanoil has officially expanded its styling portfolio with the launch of Sculpting Pomade, a high-performance styling product that completes a newly unified trio of styling essentials. Joining refreshed versions of Texture Clay and Molding Cream, the latest addition signals a renewed focus on helping consumers and professional stylists create everything from sleek, polished looks to textured, lived-in styles with confidence.
The launch not only introduces a new product but also reimagines Moroccanoil’s styling category through updated formulas, refreshed packaging and a simplified approach to choosing the right styling product.
A Styling Trio Designed for Every Look
Rather than overwhelming consumers with endless styling choices, Moroccanoil has created a clearly defined collection built around three distinct finishes and levels of hold.
The refreshed styling trio includes:
- Sculpting Pomade – Strong hold with a high-shine finish for sleek, sculpted hairstyles.
- Texture Clay – Medium, workable hold with a matte finish for textured styles.
- Molding Cream – Flexible hold that delivers natural definition and movement.
Together, the three products offer salon-quality versatility, allowing users to choose the finish that best suits their personal style while maintaining the brand’s signature focus on performance.
Introducing Sculpting Pomade
The newest member of the Moroccanoil styling family is designed for those seeking long-lasting control without compromising flexibility.
Sculpting Pomade features a lightweight, water-based formula enriched with the brand’s signature nourishing argan oil. It provides a strong, all-day hold while delivering a sleek, high-shine finish suitable for both classic and contemporary hairstyles.
Unlike many traditional pomades, the formula is designed to hold hair in place throughout the day without leaving it feeling stiff or greasy.
Its balance of control, flexibility and shine makes it suitable for a wide variety of hairstyles, from polished professional looks to modern textured finishes.
Backed by Consumer Testing
Moroccanoil’s latest styling innovation also delivers encouraging results in independent consumer testing.
According to the study:
- 98% agreed it rinses easily out of the hair.
- 94% agreed it provides all-day hold.
- 96% agreed it leaves no residue on the hair.
These findings reinforce the product’s focus on combining strong styling performance with everyday ease of use.
Trusted by Professional Stylists
For Bridget Brager, Moroccanoil Global Ambassador, styling has always been about giving both professionals and consumers greater creative freedom.
“At Moroccanoil, styling has always been rooted in performance and artistry.”
Speaking about the new launch, she added:
“What I love about Sculpting Pomade is how effortlessly it works for so many clients—whether I’m creating polished looks for men or sleek ponytails and up-dos for women. It gives control and shine without stiffness, making it an incredibly versatile tool for stylists and consumers to shape any look with confidence.”
Her comments highlight the product’s versatility across different hair types, styles and occasions.
Beauty Meets Sustainability
The refreshed styling range is not only designed with performance in mind.
It also reflects Moroccanoil’s ongoing commitment to sustainability.
The updated styling trio is packaged using 50% post-consumer recycled materials, supporting the company’s efforts to reduce environmental impact while maintaining its premium presentation.
This aligns with Moroccanoil’s broader mission of creating innovative beauty products that also contribute positively to the world through sustainability and responsible business practices.
Availability and Pricing
The complete Moroccanoil styling lineup—including Sculpting Pomade, Texture Clay and Molding Cream—will retail for R1,725.00.
The collection will be available through Moroccanoil.com, as well as selected luxury salons and spas.
A New Chapter for Moroccanoil Styling
With the launch of Sculpting Pomade, Moroccanoil is doing more than adding another styling product to its shelves.
It is creating a simplified styling system that allows professionals and consumers to choose products based on the finish and hold they want, without sacrificing performance or hair health.
By combining salon-quality results, nourishing argan oil, sustainable packaging and modern styling versatility, the refreshed trio reflects Moroccanoil’s continued evolution as one of the world’s leading oil-infused beauty brands.
Whether you’re chasing sleek sophistication, textured definition or effortless movement, Moroccanoil’s latest styling collection has been designed to help every hairstyle hold its own.
About Moroccanoil
Inspired by the Mediterranean, Moroccanoil is recognised for its iconic turquoise packaging and signature fragrance. The brand’s original Moroccanoil Treatment pioneered oil-infused haircare and helped introduce argan oil to a global audience.
Today, Moroccanoil products are available in more than 80 countries, with a portfolio spanning haircare and body care. The company is certified cruelty-free by PETA’s Beauty Without Bunnies programme and supports initiatives focused on animal welfare, ocean conservation and sustainability, including its partnership with Oceana.
