It’s 2 for 2 for Great Africa Hair Company as they walked away for the second time this year with the coveted award for Best Stand for afri’pure at the Clicks Beauty Playground this past weekend in Johannesburg. And the accolades didn’t stop there; they also received Best Stand Experience Award for newly launched brand, Eveline.
True to fashion, GAHC did not disappoint as they pulled out all the stops to showcase their various brands at what is a must-attend event on the year’s beauty calendar. And it was clear that GAHC was a clear favourite drawing crowds at their various stands to experience their brands Eveline, afri’pure, plusOne, Nishman and Legends Barbershop.
The stands stood out for being most creative and eye-catching amongst the bevy of beauty and wellness experts and brands, and oozed style and creativity with fully immersive and engaging elements like a silent disco dance floor and cocktail mixing station at afri’pure, a glitzy 360 Selfie Cube at Eveline, a massage chair and wellness experts at plusOne, a knock-out machine at Nishman and a pop-up barber at Legends Barbershop stand. And ending the weekend off on a high note, afri’pure hosted a fun and insightful masterclass where attendees got to mix their own hair & skin cocktails and wowed the audience on the main stage with a personalised dance tutorial to the original afri’pure song.
GAHC prides itself on being a distribution house of distinction and with its growing number of proudly South African and international licensed product lines, the team commits a great deal of time and focus to reading consumer’s needs across all the brands’ many products within the beauty, health and wellness space.
“Clicks Beauty Playground was a huge success for Great Africa Hair Company. We are honoured to have received these awards but it doesn’t go without saying that this would not have been possible without the time, effort and creativity that the team invested into creating these experiences,” shares GAHC Sales & Marketing Head, Grant Heynes.
While afri’pure and Legends are no strangers to the event, Eveline, plusOne and Nishman made their debuts at the show this year and proved why these lines have taken the market by storm and why GAHC’s investment in innovation continues to dominate the industry.
